What Happened to Kickstarter?

What Happened to Kickstarter?

Some of you are no doubt wondering why we are on Indiegogo instead of Kickstarter where we originally started. Well, here’s what happened:

Creating a Kickstarter project (or any crowd sourced funding project) is a major undertaking. Much as one might like to think it’s a matter of a few hours, communicating well takes time. Furthermore, Kickstarter is known for having very specific guidelines that determine whether or not your project is approved. Unfortunately, there seems to be no way to “test the waters” before going to all the work of putting a project together. They’ll only evaluate your submission, once it is substantially complete.

So we took the risk, and did the work. Our team scrutinized the Kickstarter guidelines. We looked at hosts of other projects both successful and otherwise. We checked out what project owners were saying in the community about their Kickstarter projects and our team put together what we felt was a project that could not be denied. Sadly, after all that work, we received the following reply:


Hi Andrew,

Thanks for taking the time to share your project with Kickstarter.

We review projects to ensure they meet our Project Guidelines (http://www.kickstarter.com/help/guidelines), which define how Kickstarter can be used. They express our commitment to being a platform for projects in the creative arts.

Unfortunately, this project does not meet our guidelines. In the Design & Technology categories we have a “form as well as function” aesthetic focus that we apply to all project submissions. In short, we’re looking for projects that are either anchored in the art and design world or the hacker/maker community. You’ll see this listed in our prohibited items and explained in our Product Design & Tech guidelines. This isn’t a judgment on the quality of this project, just a reflection of our focus.

We wish you the best as you continue to pursue this endeavor. If you have future projects that meet our focus, we hope you’ll consider Kickstarter again.


If you feel that your project meets the Kickstarter Project Guidelines, you can submit an appeal for reconsideration. [Appeal link removed]


We were very surprised, and of course submitted our appeal. They only provide 500 characters for an appeal, but we tried. Here’s what we said in exactly 500 characters:

Why we fit: DIY: intelliPaper came from personal hacking/ingenuity/garage project AND is completely designed to be DIY for everyone—ie: with reader/writer users can create anything. We'll also add a DIY kit reward to build-your-own-device. Completely user-programmable, completely user-printable, completely user-creative. AESTHETICS: Greeting card design is creative/art focused. Our backers will design the greeting cards with their creative art (last reward). I have more to say at "goo.gl/c2YC6".

The link, went to a page on this site, where we explained further why we thought our project was a good fit for Kickstarter, and what we thought we could do to make it fit even better. We have no idea if they followed the link and read it. Four hours later, we received the following reply:


Hi there,

Thanks for taking the time to write to us again. We took a look at the project after your message, however the project you submitted does not meet our Project Guidelines (http://www.kickstarter.com/help/guidelines) and it can no longer be submitted to Kickstarter.

We wish you the best as you continue to pursue this endeavor, and we hope you continue to be part of the Kickstarter community.



We don’t understand, but we’re moving on. Indiegogo is also a great crowd sourced funding site, and we are truly excited about the potential our project has.